This is why the balanced scorecard lives up to its name it gives management a broader, more balanced view of the organisation by. If you're using balanced scorecard software, your strategy map will also show how your organization is performing at a glance each bubble is automatically.
The model includes demand, production, and objective functions demand is presented as a function of price and customer relationship management (crm).
Strategy maps, pioneered by balanced scorecard founders robert kaplan and david norton, allow organisations to describe and communicate their strategies. From measurement to strategic management and beyond the balanced scorecard has continuously evolved since its inception in 1990 first came the.